TWICE SmartBrief
'Unsustainable' trade war with China and the truth about coming wave of retail shortages | Walmart is all-in on generative AI, agentic tools | Hasbro Delivers Upside Surprise, Says New Game Plan Is Working
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April 24, 2025
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Top News
CTA CEO: Tech Exclusion Not A Permanent Solution
The following statement is attributed to Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA): The Trump Administration's decision to exclude certain consumer tech products from tariffs is long-overdue recognition that these duties hurt U.S. consumers and the economy, something CTA has warned for over a year. At the same time, the shift from IEEPA to Section 232 as a legal basis for tariffs reveals the Administration's desire for a more durable justification. But claiming that downstream consumer tech products qualify as 'semiconductors' is a stretch.
Full Story: TWICE (4/24) 
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Engage Brands with Tailored Online Marketing
Discover Lidl's success with Bria's AI platform, creating 1.7M+ unique visuals in 3 weeks. Learn how Bria's strategy powers AI-driven apps for safe, brand-consistent visuals at scale, removing copyright concerns. Get the tools developers need for impactful solutions for global retailers and CPGs. Download the ebook today.
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Retail
'Unsustainable' trade war with China and the truth about coming wave of retail shortages
Warnings of empty store shelves have been in the headlines as multiple press reports indicate that CEOs of America's top retail stores told President Trump that a prolonged trade war would lead to shortages.
Full Story: CNBC (4/24) 
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Revolutionizing Retail with AI & Design
Unlock the power of emotions in retail with Fractal's cutting-edge emotional AI. Discover how integrating design and behavior science can transform customer and employee relationships, making smarter business choices. With 95% of purchasing decisions driven by emotion, Fractal helps you stay ahead in the competitive landscape, where automation alone isn't enough. Download this whitepaper.
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Awards
Nominate For The TWICE Powerful Women In Consumer Electronics Award Today!
The TWICE Powerful Women in Consumer Electronics program is a tribute to the women who are not just succeeding, but shaping, leading, and transforming the consumer technology industry. These are the trailblazers and mentors, the quiet powerhouses and bold changemakers who lead with purpose, lift others as they climb, and leave the industry better than they found it. Nominations are open now through May 31, 2025. We invite peers, colleagues, and industry partners to help us spotlight the incredible women who are driving real change in consumer tech.
Full Story: TWICE (4/17) 
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Featured Content
Sponsored Content from Brane Audio, LLC
Brane Expands with Bose Vet Brane Audio names Derrick Johnson VP of Sales to expand into retail and international dealer markets. Utilizing his extensive experience in the Consumer Electronics industry, Johnson will develop strategies for growing the Brane Audio brand through dealer partnerships in the United States and international markets. Read the blog to learn more!

    Appliance
    Nexgrill Debuts Portable Fuse Electric Griddle
    Nexgrill is introducing its new Fuse Electric line with the debut of the Fuse 400 22-inch Electric Griddle. Designed for easy portability and indoor-outdoor use, the Fuse Electric Griddle provides 308 square inches of cooking space anywhere there is an outlet. The Fuse Electric Griddle's cooking surface features edge-to-edge heat, and provides easy cleanup.
    Full Story: TWICE (4/24) 
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    Accessories
    Forget AirTags -- Chipolo's New Item Trackers Are Louder And Work With Both Apple And Google
    No one likes losing their stuff. That's where the best key trackers can be a real lifesaver. If an item, like your keys, goes missing, you can lock in on its exact location and have it make a noise that'll guide you straight to it.
    Full Story: TWICE (4/24) 
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    In Case You Missed It
    First Alert Partners With Google Nest For Connected Life-Safety Collab
    First Alert, the fire-safety brand owned by Resideo, and Google Home recently announced a new life-safety collaboration with its new First Alert Smart Smoke & Carbon Monoxide (CO) Alarm. The First Alert Smart, two-in-one alarm is compatible with the Nest Protect Smart Smoke & CO Alarm, and existing Nest users can add a First Alert Smart Smoke & CO Alarm in the Google Home app to extend their existing coverage or replace an expiring Nest Alarm for seamless coverage.
    Full Story: TWICE (4/23) 
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