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President Donald Trump’s trade war has sent policymakers, corporate executives and traders on a roller-coaster ride. Bloomberg TV’s Oliver Crook has been traveling with European leaders and charting their reaction. Plus: The role of private equity in sports, one of the men behind the Yellowstone juggernaut, and Ukrainians in the US on edge.

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As Bloomberg TV’s Europe correspondent, I’ve spent the better part of the past two months crisscrossing the continent—London, Brussels, Oslo, Luxembourg, Berlin, Paris—attending summits, conferences and emergency meetings. I’ve met with foreign, finance, trade and economy ministers, as well as a few prime ministers. They’re, of course, trying to make sense of what the Trump administration means for the world and for Europe, and seeking to craft a common response that’s strong enough to protect European interests without triggering the mercurial US president.

Over the weeks both preceding and following Donald Trump’s “Liberation Day” announcement of tariffs (followed by his reversal of many of them a week later after global markets tanked), I’ve felt like I’ve been witnessing a distressed family work its way through the five stages of grief.

Denial: The day after Germany’s federal election in February, I was reporting on the results outside the Reichstag in sunny Berlin. A small group of Bavarians had gathered to listen, and when I finished, a woman approached and asked whether I’m American. I said yes, and she responded with something along the lines of, “You know, we really need your help. We love the United States. We cannot believe what is happening.”

She seemed to be urging me to communicate this heartfelt opinion to my countrymen, particularly those working in the White House. I reminded her that I don’t have any special powers to influence policy, but that I understood her concerns. “We really need you,” she entreated me as we were packing up our equipment. “You must know this.”

Anger: European policymakers seem to understand that expressing this emotion, no matter how intensely it may be felt, will not serve them. Dutch Trade Minister Reinette Klever came close on April 7: “I hope Mr. Trump is smart enough to know that our economies are very much connected and that we depend on each other, and that tariffs are very bad for all of us,” she told me in Luxembourg.

Klever at the EU Foreign Affairs Council meeting on April 7.  Photographer: Jean-Christophe Verhaegen/Getty Images

Even off camera, you don’t get a lot of rage, but you do get more than a little frustration. On April 7, a report of a suspension of tariffs came across the wires, and a minister I was meeting with lamented that officials had just spent the previous few hours discussing the topic—work that appeared to be for naught. That afternoon, the reports were discredited, so in theory their work wasn’t in vain. But two days later, Trump indeed announced a 90-day suspension of the “reciprocal” levies.

Bargaining: Trade ministers in Luxembourg on April 7 and finance ministers in Warsaw over the following weekend were trying to forge a common stance to take to 1600 Pennsylvania Ave. One thing is clear from all the conversations I’ve had: Everyone knows Trump feels aggrieved, but no one knows what exactly he wants. And you can’t start a negotiation until an opening price has been put on the table.

Depression: Well, if not depression, at least a recession. Perhaps the most troubling part of my conversations with the stewards of European economies is that they are totally incapable of calculating, expressing or anticipating the effects of this trade war on their own countries. Except for one thing: It’s not good, and many economists are predicting a downturn that will do untold damage.

Acceptance: I first felt the acceptance stage at an early April NATO summit in Brussels, where US Secretary of State Marco Rubio sought to reassure the room that the alliance wasn’t at risk. That was exactly what most everyone wanted to hear, but I didn’t get the sense they entirely believed it.

But even as Trump shreds 80 years of diplomacy—and European nerves in the process—you still detect a glimmer of hope among the die-hard transatlanticists. Take German Finance Minister Joerg Kukies. If you hear him speak English, you won’t be surprised to learn that he spent much of his youth in California. With Trump seemingly abandoning the postwar security and economic architecture, I asked Kukies whether it was time to start thinking about a future that doesn’t include the US. “No,” he told me in Warsaw on April 11. “I definitely am a firm believer in transatlanticism. It’s very normal that there is discussion. Of course tonally, we deeply regret that that has turned more aggressive.”

That brought me back to the Trump administration’s first high-level trip to Europe, Vice President JD Vance’s visit in February to the snow-covered Munich Security Conference. Vance delivered a blistering critique of European mainstream politics, likening efforts to rein in upstart right-wing parties to Soviet-era totalitarianism. After the speech, in conversations with numerous policymakers, chief executives and even one head of government, I could see the full spectrum of the five stages on vivid display. As the conference wrapped up and participants tried to make sense of what they’d heard from Vance, Christoph Heusgen, a top adviser to former German Chancellor Angela Merkel and chairman of the conference, said the speech had unleashed a “shockwave.” As snow slowly drifted down over Munich, he wondered, “Do we still have a common base, a transatlantic common value base?”

TV reporters out in the field gathering news always pray for sunny, warm days when fingers don’t freeze and equipment doesn’t get soaked. As spring blooms across the region, I don’t miss those frigid standups I did in Munich. But I do miss the sunnier economic outlook of even the coldest winter days before the only thing anyone could talk about was tariffs.

In Brief

  • China demanded that the US revoke all unilateral tariffs and denied there were talks on reaching a trade deal.
  • Carlyle CEO Harvey Schwartz wants to supercharge a firm that’s fallen under pressure. For him, that means leaning on its DC roots.
  • Unilever says Ben & Jerry’s is “not for sale” and will remain a key brand in its soon-to-be spun off ice cream division.

Private Equity Pumps Up Sports

Illustration: Alex Gamsu Jenkins for Bloomberg Businessweek

The worlds of sports and private equity become more intertwined every day. The sale of the Boston Celtics in late March for $6.1 billion to Bill Chisholm, managing partner and co-founder of STG Partners LLC, is the most recent evidence. Chisholm closed the deal with $1 billion in help from Sixth Street, which also owns a stake in the San Francisco Giants and has partnerships with Real Madrid and FC Barcelona soccer clubs. (The sale is pending approval from the NBA Board of Governors.)

No matter where you look, franchise valuations are booming. That’s mainly because of increasingly lucrative deals for media rights, plus the reality that there’s a limited supply of pro sports teams. In 2011, Forbes valued the Celtics at $452 million. The Super Bowl champion Philadelphia Eagles, which were then valued at $1.16 billion, are now worth $8.3 billion, while the Los Angeles Dodgers, winners of last year’s World Series and previously valued at $800 million, are now worth $6.9 billion.

These valuations mean the pool of people who can afford a controlling stake in a team is shrinking. Even a fraction of one can be astronomically expensive. Private equity firms are getting more popular as partners, because they help get big things done faster.

Randall Williams in a new Field Day column writes about how leagues are adapting to a new kind of moneyTeam Valuations Are Pushing Pro Sports Into the Arms of Private Equity

Sign up for Bloomberg’s Business of Sports newsletter for the context you need on the collision of power, money and sports.

A Walk With Paramount’s Chris McCarthy

Paramount Global co-CEO Chris McCarthy. Photographer: Dolly Faibyshev for Bloomberg Businessweek

Chris McCarthy is shaking his head. The co-chief executive officer of Paramount Global would rather not talk about Donald Trump, who’s suing a subsidiary, CBS, over a 60 Minutes interview with Kamala Harris. (He claims it was deceptively edited; the network says it wasn’t.) At the same time, the company’s $8 billion merger with David Ellison’s Skydance Media LLC is awaiting sign-off from federal regulators. Officially there’s no connection between the two. But consensus in Hollywood and Washington is the Federal Communications Commission won’t let the merger proceed until the suit is settled.

So it would be easier for McCarthy if everyone at Paramount laid off the president. But that’s not going to happen, and McCarthy knows it. He’s the one who lured Jon Stewart back to The Daily Show, after all. And Stewart, like all late-night TV hosts, can’t stop talking about Trump.

McCarthy, who’s also president and CEO of Showtime/MTV Entertainment Studios, has made a habit of winning over entertainers who, like Stewart, enjoy thumbing their nose at the establishment—and had criticized the previous Paramount regime for being hostile to talent. His list of supporters includes Stewart, Dave Chappelle and South Park creators Matt Stone and Trey Parker. But his biggest success is his partnership with Yellowstone co-creator Taylor Sheridan.

Lucas Shaw for our series A Walk With talks with McCarthy about that success and what might be next: The Mastermind of the Yellowstone Universe Isn’t Done Yet 

Ukrainians in US Worry About Moving Again

Eduard Prykhodko and Anastasiia Bohdanovych at home in Los Angeles. Photographer: Stella Kalinina for Bloomberg Businessweek

When Anastasiia Bohdanovych and her husband arrived in California in July on a two-year “humanitarian parole” granted to Ukrainian war refugees, they expected to stay for the long haul. After all, the fighting raged on, and the US had been welcoming their compatriots ever since Russia invaded their country in 2022. The young couple rented an apartment in North Hollywood, got jobs, entered the green-card lottery and made plans to start a family.

But the past three months have persuaded them to look outside America for a stable future. “Maybe not Ukraine right now, because there’s a war in Ukraine. But maybe Spain or Italy or something like that,” says Bohdanovych, 27, who worked as a sales rep in Odesa before fleeing for the US. “We need a second plan—and a third plan.”

Almost a quarter-million Ukrainian refugees live in the US on the Biden-era program, known as Uniting for Ukraine, or U4U; many have since applied for political asylum, temporary protected status and other forms of immigration relief. Immediately after taking office, however, President Donald Trump ordered the review of all humanitarian parole and suspended the program for 90 days. (Humanitarian parole gives a person permission to stay in the US without special status, so it can be revoked anytime.)

Michael Scott Moore writes about the sense of unease among those who’ve fled the fighting: Ukrainian Refugees in the US Worry Trump Could Push Them Out

The Hit to a Drugmaker

$200 million
That’s how much Merck expects to lose to already-announced tariffs in 2025 amid a roiling trade war between the US and China. The estimate doesn’t account for the possibility that President Trump will fulfill his long-held promise of imposing levies on pharmaceutical imports to the US, which would be on top of existing tariffs.

Fintech Implosion

“They should have done their own independent due diligence. On the basis that the alleged customers deny any knowledge of Stenn and the suppliers are either suspicious or made up, the question must be ‘Where was the money coming from and where was it going to?’”
Nick Vamos
Head of business crime at Peters & Peters, a law firm in London
Big banks like Citigroup and Natixis thought they were backing a $1 billion fintech darling. But when Stenn blew up, most of its supposed partners said they’d never worked with the company. Read the full story here.

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