It isn’t enough to be rich in customer data. Join us for a live webinar, taking place Tuesday, April 29 at 1 pm ET, to see how brands can use that data to create relevant, tailored experiences. |
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APRIL 25, 2025 |
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To promote his new album, “SABLE, fABLE,” musician Bon Iver has a slew of new brand collaborations. Which of the following is not one of them? |
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A) SABLE Black Sesame Hojicha Latte B) SABLE, fABLE Smoked Salmon Duo C) The SABLE fABLE Retreat D) SABLE, fABLE notebooks |
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TOP STORY |
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Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI agent navigate decision-making. The next step is preparing for this AI-driven method of influencing consumers, by examining how agents “understand” their brands and work to improve those impressions. |
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“Marketers need to embrace continuous learning—it’s critical to be open to experimentation, testing, and even failing in order to drive progress in this emerging space,” said Jen Faraci, chief data officer at Digitas. “By staying curious and proactive now, marketers can position themselves to lead rather than follow as machine-to-machine marketing evolves.” |
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Here are five things marketers should do to stay ahead of the M2M marketing curve. |
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IN THE NEWS |
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Google parent Alphabet’s Q1 revenues topped $90 billion for the first time in a first quarter, but investors remained cautious amid ongoing regulatory scrutiny and the threat of search disruption. |
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While ad and cloud revenues delivered double-digit growth, the company faces uncertainty from tariffs, legal pressures, and questions about Chrome’s long-term influence. |
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Our view: Alphabet’s Q1 shows stability, but the company is entering a new phase of transformation. Amid AI infrastructure buildouts, rising browser scrutiny, and evolving user behavior, Google must defend its core business while redefining how it engages both advertisers and regulators. |
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ANALYSIS |
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Retailers are quickly embracing autonomous AI—sometimes referred to as agentic AI—to enhance operations and customer experiences. Gen Z is leading the shift, using AI for discovery and shopping. But to grow adoption across all generations, retailers must build trust through data security and transparency of AI use. |
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Here are five key stats on agentic AI’s role in the shopping journey. |
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