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APRIL 25, 2025 |
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As a result of US tariff policies, most Americans expect consumer good prices to…. |
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A) Increase B) Decrease C) Stay the same |
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TOP STORY |
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Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs |
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As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers. |
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IN THE NEWS |
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Price hikes are coming for consumer packaged goods (CPG) as companies try to offset tariff-related costs and other financial pressures. |
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Procter & Gamble expects to begin raising prices in its next fiscal year, which starts in July, due to the “inherently inflationary” nature of tariffs.
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Nestlé is “trying to take as much price as we can to cover our costs while being mindful of the consumer response in a competitive environment,” CEO Laurent Freixe told journalists. |
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Our view: CPGs are in a bind. Years of leaning on price hikes to counter inflation and pad their bottom lines have left them with limited pricing power. Companies like Pepsi, which rely on overseas production to supply the US market, face additional headaches as they weigh whether it’s worth the effort to rejigger their supply chains. |
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ANALYSIS |
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E.l.f. Beauty has built its brand on democratizing access to beauty products by maintaining affordability in an increasingly expensive market, as well as creating a company culture that values diversity and disruption. This prioritization of diversity stands out as other brands like Target and Walmart roll back diversity, equity, and inclusion initiatives. |
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"You've gotta be bold in what you want to do," said e.l.f. Beauty chief brand officer Laurie Lam. "We want to help shape culture, by adding and being additive to that conversation…what that means a lot of time is that it's a risk. You have to be fearless in what you're going after in order to be able to shape culture." |
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Democratized access means keeping prices affordable even (and especially) during times of inflation. It also means keeping the company and boardroom diverse and finding ways to entertain and shape culture. |
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