Consumer Technology Association SmartBrief
Plus: Tech-savvy older adults may out-scroll dementia
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April 25, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Now you see an SUV, now you don't! Slate's shape-shifting EV
(Slate Auto)
Slate Auto, a new EV startup backed by Jeff Bezos, has introduced a budget-friendly electric pickup truck that emphasizes affordability and customization. The vehicle, which transforms from a two-seater pickup to a five-seater SUV, offers a range of up to 240 miles with a larger battery option.
Full Story: TechCrunch (tiered subscription model) (4/24),  SAE International (4/25),  The Drive (4/24) 
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Smart Home
YouTube TV will expand custom multiview options
(NurPhoto/Getty Images)
YouTube TV will soon let viewers create their own combinations of channels in its multiview feature, rather than choosing from pre-established news and sports options. The company didn't state which channels it will initially make available. 
Full Story: The Desk (4/23) 
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Vehicle Tech
Ford Motor says it's developed a new lithium manganese rich battery, which promises higher energy density, contributing to improved electric vehicle range, while maintaining safety profiles akin to lithium-iron phosphate batteries. Ford aims to incorporate the battery tech into its EV lineup by 2030, adding that the LMR battery will help put its EVs on par cost-wise with gas-powered vehicles.
Full Story: Detroit Free Press (4/24),  Carscoops (4/24) 
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Tech News
A study in Nature Human Behaviour revealed that staying tech-savvy in later life may significantly reduce the risk of dementia. Researchers from Baylor University and the University of Texas at Austin analyzed data from 57 studies involving over 411,000 people aged 50 and older, finding that technology use like smartphones and social media was linked to a 58% lower risk of cognitive impairment. "Our data suggests encouraging older adults to engage with technology, particularly in a manner that helps challenge, connect, and compensate for cognitive problems, could be a powerful approach to promoting cognitive health," said Jared Benge, neuropsychologist at the University of Texas at Austin.
Full Story: ScienceAlert (Australia) (4/21) 
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Retail Trends
Ulta leverages AI, completes major IT modernization
(Cheng Xin/Getty Images)
Ulta Beauty has completed Project SOAR, a major IT modernization initiative that replaced legacy systems to enhance inventory management and supply chain data. The retailer is also expanding its use of AI, including generative and agentic AI, to boost productivity and personalize marketing, says Mike Maresca, the retailer's chief technology and transformation officer. The efforts are key to Ulta's omnichannel strategy and plans for upcoming expansion in the Middle East and Mexico.
Full Story: Fortune (tiered subscription model) (4/23) 
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Association News
Did you know that two in three women use more than one digital health solution, with health apps being the most popular? CTA has strived to support this innovative market through research, thought leadership, and standardization. Kerri Haresign, Sr. Director of Technology and Standards at CTA, shares the important work coming from CTA and how to get involved.
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Join the Consumer Technology Association (CTA)® in partnership with the Digital Medicine Society (DiMe) in Boston, Mass., from April 29 – May 1 for the HealthFuture Summit. This event brings together the digital health community including leaders from Hims & Hers, Samsung, AARP, Best Buy and Validic to explore technology’s critical role in transforming healthcare for providers and patients through engaging sessions and networking opportunities.
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As tariff and inflation concerns, interest rate fluctuations and supply chain disruptions create market volatility, technology companies face unique challenges in predicting consumer demand and planning for future growth. Join us and John Dick, Founder and CEO of CivicScience, for an essential webinar on Tuesday, April 29 at 2 PM ET and explore how macroeconomic forces are reshaping consumer spending and tech adoption. Register today – complimentary for CTA members, $99 for non-members.
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