May 17, 2025

Social Media Today

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Maximize content creation with AI.

To meet rising demand for personalized customer experiences, marketing teams must transform their end-to-end content engines. Discover how generative AI can help teams scale content production and fuel growth. Read report

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Some tips to help you maximize your marketing efforts.

Instagram Shares Advice on Switching Content Focus in the App

Thinking of changing things up? Some key considerations to keep in mind.

Meta Expands Access to Opportunity Score To Help Improve Campaign Performance

More opportunities to optimize your Facebook and IG campaigns.

Win Over Gen Z on Campus

Discover how F&B brands like Frito Lay and Nestlé use authentic student-led sampling and social media to drive trial, spark loyalty and fuel conversion.

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Paid Social May Be Taking the Lead, But Email and Text Have Staying Power

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Best Of What We're Reading

The New York Times

Does Meta Have a Social Media Monopoly? Here’s What the U.S. Has Argued.

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No One Is Certain Social Media Can Swing Voting Results

BBC

Kids exposed to social media posts about violence and suicide

The Guardian

Bye bye banana wolves! Is social media ruining Eurovision?

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Why Airbnb booked a social-first campaign for its experiences relaunch

Digiday

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