By Matt Bernath During a recent episode of The Flywheel Effect podcast, my co-host Brent and I dove deep into a topic that might make some business owners squirm: coaching. Specifically, we discussed becoming a better coach for your team and why every great leader needs a coach. The conversation reminded me why this skill set is absolutely critical for anyone leading a business.
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Turn Bold Ideas Into Breakthroughs Conversion 2025 is the virtual summit for marketing leaders raising the bar. Join top minds redefining success with AI insights, smarter orchestration, and bold strategies. Walk away with a new framework to unify brand and demand—and stay ahead. Register now.
By Jason Griffing AI’s ubiquity is inevitable. Sooner than you might think, asking someone if they use AI will be akin to asking if they use email; answers will only vary in the particulars. The more interesting question will quickly become not if we use AI, but how. More specifically, what skills and values will help our businesses thrive in a world where access to super-intelligent, highly capable AI is table stakes?
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This special issue is designed to assist custom installers who are just venturing into the world of lighting and offer some advice for those who continue to navigate this lucrative product category. It features some of the top experts and companies in the lighting and CI worlds, many of who are giving presentations and exhibiting at Lightapalooza 2025.
