Jun 06, 2025 – As part of its long-term commitment to grow snow sports through innovation, FIS continues to make major strides in the digital space. Building on strategic investments in technology, content production, and platform partnerships, the 2024-25 season marked a breakthrough in audience development, fan engagement, and global and diverse community-building.

A key driver of this success has been our video strategy, including our owned platform FIS TV, which offered expanded coverage of all World Cup and World Championship events — including highlights, winning runs, and dark market livestreams — as well as global distribution of the Junior World Championships and selected second-tier competitions.

FIS has introduced several new original content formats such as The Overlooked, Saalbach Unplugged, Behind the Medal Plaza, and The Alpine Race Weekend Recap Show, all of which contributed to increased viewership and fan retention.