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Dot complex, Bot simplex: How AI rewrites the media mix
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ETBrandEquity
Daily Morning Newsletter
Mon, Jun 30, 2025
Top Stories
The Rath Yatra: a celebration of siblinghood
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The Rath Yatra in Puri, celebrating Lord Jagannath and his siblings, presents a unique marketing opportunity.
Dot Com(plex), Bot Simplex: How AI is Rewriting the Media Mix
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The media mix of the future will be shaped less by frequency and reach, and more by signals, context, and influence.
ET Shark Awards 2025: Shortlists Announced
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The 7th ET Shark Awards, celebrating Indian marketing excellence, has announced its shortlist.
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REWARDING EXCELLENCE IN MARKETING ACROSS INDUSTRIES
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As India’s marketing landscape undergoes a seismic shift, the seventh edition of the ET Brand World Summit brings together the country’s most infl...
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