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The Cut
 

July 16, 2025

 

ENCOUNTER

The Most Popular Girl in Soho Is a Brandy Melville Employee Why tourists line up to watch 17-year-old Allegra Pinkowitz fold baby tees.

By Madeline Leung Coleman

Photo: OK McCausland for New York Magazine

Whenever Allegra Pinkowitz is working a shift at the Brandy Melville store in Soho, rehanging rows of low-slung sweats, pointelle camis, and caps that say NANTUCKET, she feels the stares beaming in on her. Little groups of younger girls — she says that “they’re usually in eighth grade, maybe freshmen” — stop short at the sight of her and start whispering. “I try to smile — like, ‘I don’t bite!’” she tells me on a recent Wednesday afternoon, gripping a Celsius at a Joe & the Juice in Soho. It used to rattle her. But now Pinkowitz understands that all these strangers want is a photo with her, or a compliment on their outfit, or even just to come up and confirm what they and their friends all know: “Are you that girl from TikTok?”

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Celebrity News

Gossip, revelations, and timelines.

  • Jax Taylor is leaving The Valley.
  • Pete Davidson is going to be a dad. 
  • Iris and TJ from Love Island USA are hanging out. 
  • The Brianna Chickenfry–Zach Bryan drama never ends. 
 

Today's Top Stories

Behind the best, worst, and weirdest looks in The Gilded Age season three, as worn by Carrie Coon, Audra McDonald, Andrea Martin, and more.

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Barack Obama appeared on the podcast Michelle Obama co-hosts with her brother, where the three of them joked that their marriage was "touch and go for a while."

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Every vacation needs a solid movie night (or afternoon). To help you avoid a big debate over the choice of film, Cut staffers recommend the nine best movies to watch on vacation, from Twilight to The Parent Trap.

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For some women, Ann Friedman writes, the occasion of facing midlife doesn’t call for a crisis — it calls for a girls’ trip. The 40th-birthday trip has quietly become a reliable ritual of midlife: going away to celebrate how far you’ve come.

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