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Daily Morning Newsletter

Sat, Jul 19, 2025

AI is revolutionising video marketing, shifting it from passive storytelling to a strategic tool.

Brands are piloting AI in their business context to unlock personalised experiences at scale.

The role of human creativity in the marketing process is coming into question.

Business of Brands

	Campus Activewear takes Campus Sutra to court over trademark dispute
	Reliance Retail acquires Kelvinator to expand presence in consumer durables
	Luxury brand Burberry reports smaller-than-expected dip in first-quarter comparable sales
	PepsiCo reports growth in snacks business in India in Q2; beverages face challenges
	Shoppers Stop net loss narrows to Rs 15.74 cr in Q1
	Not just Taj: Tata Group-owned Indian Hotels' diversified portfolio fuels 13th record quarter
	Mark Zuckerberg's Tesla moment in AI data centers
	TikTok Germany moderators raise alarm over layoff plans
	ABD barred from launching disputed brands; Bombay HC rules in favour of Tilaknagar Industries
	Whistleblowers flag Hindustan Zinc's 'brand fee' deal breach
More on Business of Brands

Media

	Media Moves: Indian cinema's ascent, Gen Z engagement, and evolving ad models
	Flipkart takes the risk out of ad spending for sellers with new 'Pay Later' model
	Hybrid content model: ZEEL blends cinema with GEC for enhanced viewer stickiness
	Is Indian Cinema's resurgence a blockbuster or a cameo?
	Pitch perfect: Startup-themed content takes centre stage on TV and OTT
	Streaming platforms shift from dark thrillers to family-friendly stories to woo small-town India
More on Media

Advertising

	Wilson finds a new home with FIJI
	Instamart's new ad delivers anything a home needsbig or small
	Ranbir Kapoor replaces noise with wearable intelligence in Gabit's new ad
	Adissia appoints Trisha Krishnan as its new brand ambassador
	Birla Opus Paints celebrates Indian heritage through the power of colour
	Dentsu expands global innovation lab network with new centre in India
	Lenovo teams up with Bumrah and Mythpat to 'damn the odds'
More on Advertising

Digital

	ChatGPT Agent, OpenAI's new AI Assistant can book dinner or order groceries, but is your data safe?
	ChatGPT maker OpenAI goes to one of Microsoft's biggest competitors for more AI computational power
	OpenAI unveils ChatGPT agent to handle tasks as AI apps evolve
	Velvet Sundown: The AI-Generated Band That Surprised Spotify and the World
	Reddit's advertising growth surges amidst community engagement
More on Digital

Marketing

	Rising costs, muted demand to weigh on FMCG margins in Q1
	SaaS startups tailor new green solutions for fashion industry
	Indian Apple reseller Ample to grow revenue by a third as it expands presence, portfolio, CEO says
	Marketing to Gen Z in the wild: Why authenticity works better outdoors
	Coca-Cola-Coke, PepsiCo-Lay's to undergo major changes?
	Bvlgari's Kada bracelets to Louis Vuitton's autorickshaw bags, India is haute on global luxe runway
	Investors gain big appetite for small consumer brands
More on Marketing

The People Report

	Social Panga appoints Sahil Siddiqui as EVP creative strategy and growth
More on The People Report

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