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July 21, 2025
| This week’s agencies news and insights for marketing leaders
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NOTE FROM THE EDITOR
As you map out your holiday marketing strategy, be sure to join Marketing Dive for our virtual event, “A look at 2025’s holiday shopping season,” for a breakdown of key developments by industry experts heading into retail’s all-important holiday quarter.
During the event, which is being held Wednesday, Sept. 10 at 12 p.m. ET, attendees will learn more about the latest shopping trends and how macroeconomic tensions have impacted consumer sentiment and retail operations. The event is free to attend and will be co-hosted alongside sister publications Retail Dive and Supply Chain Dive.
Those interested in attending can register using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
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Jessica Hammers
Editor, Marketing Dive
Email
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Earnings
The company reported it had more than a dozen wins of material new business in the first half.
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CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.
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Earnings
The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.
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Place your brand in trusted environments and unlock contextually relevant placements to consistently outperform industry benchmarks. Here’s how.
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Q&A
CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.
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CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.
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Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.
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The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes vibe as “The Bear.”
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Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop.
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What We're Reading
Ad Age
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MediaPost
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Digiday
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