Older adults are increasingly embracing video games, with nearly one-third of US gamers now age 50 or older. Half of people in their 60s and 70s play games weekly, with many saying that gaming helps them relax and stay mentally sharp. "As long as you keep your brain active and functioning, you're not going to sit there and just deteriorate away," says Will, 72, whose gaming handle is GrndpaGaming.

Walmart reportedly plans to transition Vizio into a private-label brand this year, making Vizio smart TVs available exclusively at Walmart and Sam's Club, enhancing the retailer's private-label electronics offerings and potentially increasing both brand loyalty and profit margins. The retailer acquired Vizio last year in a deal valued at $2.3 billion, to strengthen Walmart's advertising and technology capabilities and leverage Vizio's operating system and shoppable TV experiences to differentiate the retailer in a competitive market.

Netflix has officially ordered a live-action adaptation of the Assassin's Creed franchise, marking a major step forward after years of development. The series will explore the iconic conflict between rival secret orders as its characters navigate pivotal historical events, staying true to the themes and scope that have defined the video games.

Delta Air Lines plans to use AI to move away from set airfares to "personalized" pricing that critics say might be designed to offer the highest price it thinks a customer will pay. "We will have a price that's available on that flight, on that time, to you, the individual," says Glen Hauenstein, president of Delta, which is working with Israeli company Fetcherr on this initiative.

DressX has launched its first Roblox game, DressGo, in partnership with Puma to offer users interactive styling challenges with digital wearables. The game incorporates features such as mystery box with Puma items drops, enabling players to unlock and try on exclusive outfits within the virtual world. Puma's Ivan Dashkov says the collaboration allows the brand to enhance its presence on Roblox without creating a new experience from scratch.

Join us Thursday August 7 at 3 p.m. ET for a CTA Virtual Roundtable on the 2025 US Innovation Scorecard. CTA CEO and Vice Chair Gary Shapiro will offer remarks on the Scorecard's role in shaping state innovation strategy. Rick Kowalski, Senior Director of Business Intelligence, will walk through this year's findings, highlight top-performing states, and explain how the Scorecard can support your state-level engagement. Register today -- for CTA members only.