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This trend shows the state of modern vanity: If sleep isn't deployed in service of glow-getting, it's time wasted
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MONDAY, JULY 21
I Test Drove the Viral “Morning Shed” Beauty Routine and It Was…Interesting
 
This trend shows the state of modern vanity: If sleep isn't deployed in service of glow-getting, it's time wasted
By Olivia Stren
In Louisa May Alcott’s 1868 novel Little Women, youngest sister Amy sleeps with a clothespin on her nose “to uplift the offending feature.” This thumbtacked itself to my memory as a relic of feminine vanity. But now Amy’s nocturnal nostril-narrowing reads as quaint—minimalist, even.

We have evolved (devolved?) to an arguably even more self-punishing pursuit of impossible beauty ideals. The beauty trend du jour, or rather du soir, is the “morning shed,” in which TikTok influencers partake in a nightly self-mummification routine: swaddling, wrapping, taping, masking and girdling their faces in a positively Victorian procession of patches, straps and bonnets.

 
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