July 22, 2025
| Today’s news and insights for marketing leaders
Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time.
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The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.
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Earnings
The company reported it had more than a dozen wins of material new business in the first half.
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A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming.
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Research shows that only 29% of B2B marketers use AI for marketing strategy — meaning there is plenty of room for growth. Explore the shift to modern marketing in this playbook.
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