As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling...

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Tuesday, July 22, 2025

Digiday

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival.

Marketing Dive

Volkswagen accelerates tech transformation with new digital AOR

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.

Brian Solis

What Happens to Companies That Don’t Think Big Enough with AI?

I had the privilege of joining GoTo CMO Peter Mahoney on the Practically Tomorrow podcast. We talked about one of the most urgent, and misunderstood, topics of our time: how AI is reshaping the world of work.

Chief Marketer

Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do

There’s a classic problem in the ad tech and martech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.) ) – nobody has any idea what anybody does.

Social Media Today

Pinterest Publishes 2025 Holiday Planning Guide

New insights from Pinterest to assist in your holiday planning.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

The Ahrefs Blog

76% of AI Overview Citations Pull From Top 10 Pages

AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expected. But how much does your visibility…Read more ›

Search Engine Roundtable

Google Ads Optimization Score Column Tips

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your campaign optimization scores.

Adweek

TelevisaUnivision Debuts ViX’s First Microdramas

The first six original titles will premiere across ViX's social channels.

Marketing Dive

Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.

Search Engine Roundtable

Google AI Mode Button Now On Home Page Search Box

After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google's home page - on Google.com. This seems like a big deal to me, and goes along with AI Mode being the first tab in the main search results.

Hubspot

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.

Adweek

After Losing Her Dog to Cancer, Brooke Shields Is Out With a Pet Wellness Collection

After a lifetime before the camera, she's promoting a product that 'isn't about me.'