Top Stories

	Britannia's Siddharth Gupta on brand magnetism, uncomfortable ideas, and four Cs
	How Britannia is building a high-performing marketing team.

	Coldplaygate: Did Amul's Butter Fingers make a slip in judgement?
	Amul's latest ad based on the Coldplay incident left some fans feeling 'utterly bitterly'.

	Tesla's reputation tanks: Survey ranks it the least-trusted car brand in US - this Japanese brand scores big
	Tesla's popularity is plummeting among American consumers, with the lowest net trust and brand perception scores.

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