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JULY 25, 2025 |
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Which drink is not featured in YouGov's most recent top five list of popular beverages in the US? |
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A) Gatorade B) Lipton Ice Tea C) Sprite D) Coca-Cola |
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TOP STORY |
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AI is everywhere. But marketers haven’t cracked its full potential yet. |
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“We’re asking the wrong questions,” said Dan Gardner, cofounder of creative agency Code and Theory. “Mainly because we don’t know what the right questions are.” |
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Gardner, who also spoke at the Wall Street Journal’s CEO Council event, noticed a striking contrast to the conversations at Cannes Lions last month.
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“At the CEO Council, there was more honest confusion. Like, ‘I don’t know what we should be doing,’" he said. "And then I go to Cannes...and all the CMOs seem to have an answer.” |
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IN THE NEWS |
Agencies grow AI, sports, and experiential via acquisitions. The marketing and agency ecosystem is undergoing strategic transformation this year, driven by acquisitions in AI, experiential, and sports marketing. Read online |
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Other headlines: |
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NBCU eyes sports cable network to ride the live sports wave. NBCUniversal is exploring a dedicated sports cable network that would feature content—including NBA games—shown on its Peacock streaming service, per a Wall Street Journal report. Read online
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SMB marketing budgets will take the biggest hit in a recession, report finds. Small and medium-sized business (SMB) owners are preparing for a recession—and marketing is first on the chopping block, per a report from Clarify Capital . Read online | | | |
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ANALYSIS |
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Starbucks launched its Pumpkin Spice Latte before Labor Day, Doc Martens’ yellow stitching now outlines open-toed shoes, and Ugg wants to stay in consumer’s closets year-round. In retail, seasonality has become a suggestion.
Ugg, which rose to fame for its collection of fur boots, places its new line of Mary Janes and sandals in the first warm days of the season in its global campaign “Bring Spring Energy." |
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PODCAST |
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On today’s episode, we discuss retail media's impact on traditional search marketing and how marketers can best ride the wave of new retail media network platforms. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Quad. | | |
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