July 25, 2025
| Today’s news and insights for marketing leaders
The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.
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While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.
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Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.
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What good is your content if people download it but don’t actually consume it? Avoid falling victim to the content consumption gap with these tactical tips.
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Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the company.
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Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
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Research shows that only 29% of B2B marketers use AI for marketing strategy — meaning there is plenty of room for growth. Explore the shift to modern marketing in this playbook.
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