Column
Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.
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“E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a New York City pop-up event.
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The creative was assembled in record time for the Hershey-owned brand, which worked with The Martin Agency and MiltonOne on the effort.
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Join us to get ahead of shrinking attention. Sink into big ideas — like trust generation, visibility, and precision — to understand increasingly complex buyers.
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The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.
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Q&A
The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture.
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Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.
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