Aug. 16, 2025

Social Media Today

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Holistic Marketing: Drive Consumer Action

What used to work will no longer draw in customer awareness and lasting attention. Explore strategies for building long-term value for your customers in our latest playbook: Download now.

Most Popular This Week

Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach

Mosseri says that creators don’t need to engage with profiles in their niche to maximize engagement.

15 Ways To Boost Instagram Story Engagement [Infographic]

Some simple pointers to help in the IG Stories creation process.

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Threads Reaches 400M Users, Closing in on X’s Usage

The Threads team is getting closer to perfecting the recipe for live, in-the-moment engagement.

New Study Suggests That Posting More Often Is Key to IG Growth

Accounts that post 3 to 5 times weekly see around a 12% average reach boost per post, according to Buffer’s research.

TikTok Updates Community Guidelines To Address AI Misinformation

New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

How Top Brands Personalize the Customer Experience

As consumer data becomes more readily available, a host of new opportunities has opened up for retailers that want to tap into shopper data. Explore how Etsy is leveraging AI to boost personalization in this Trendline.

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Best Of What We're Reading

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Reese’s responds to Taylor Swift album news with advertising agility

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Mississippi may require age verification, parental consent for social media, Supreme Court says

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From disaster to dollars: Social media crisis comms is new lifeline for sinking brands

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TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

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Study: Social media probably can’t be fixed

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Meet the ‘Clippers’ Cashing In on Your Social-Media Feeds

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