Hi there,
Altria Group Distribution Company's (AGDC) rollout of Tier 4 of its 2026 Digital Trade Program is reshaping the future of tobacco loyalty. With enhanced digital engagement, deeper discounts, and personalized incentives, Tier 4 offers retailers a powerful opportunity to drive traffic and build long-term loyalty. But unlocking its full potential requires more than just participation–it demands precision, planning, and performance.
Join experts from AGDC and PAR Retail for a strategic discussion on
how retailers can prepare for Tier 4 and maximize its value.
This session will go beyond the basics to explore what readiness really looks like, how to activate key program components like Personalization+ (P+), and what metrics matter most to driving incremental revenue.
- How to prepare your operations and loyalty strategy for Tier 4 success
- What personalization means under Tier 4–and how it drives results
- Which types of retailers are best positioned to benefit
- How to navigate challenges like segmentation, EAIV, and offer execution
- What early adopters are doing–and what you can learn from them
Whether you're preparing to launch or looking to deepen your understanding, this session will equip you with the clarity and confidence to move forward with Tier 4.
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