%title%
The Briefing
What would you think if Apple set up a company to buy iPhones and then rented those devices back for use by Apple staffers? ͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­
Sep 4, 2025

The Briefing

Martin Peers headshot

Thanks for reading The Briefing, our nightly column where we break down the day’s news. If you like what you see, I encourage you to subscribe to our reporting here.


Greetings!

What would you think if Apple set up a company to buy iPhones and then rented those devices back for use by Apple staffers? It would make you wonder, right? Yet that’s more or less what Nvidia has taken to doing. As we reported today, Nvidia has struck a couple of deals to rent its own chips from Lambda, a cloud startup Nvidia partly owns. Nvidia is paying Lambda a total of $1.5 billion over time for the two deals. The arrangements are similar to the deal Nvidia struck with CoreWeave, another Nvidia-backed cloud startup, which we wrote about earlier this year, around the time CoreWeave went public. 

Lambda also plans to go public, as we revealed this week. Let’s be clear about what’s going on. Nvidia invests in startups, which then buy its artificial intelligence chips. Nvidia then rents those chips back, spending several hundred million dollars a year in the process. The startups get to increase the chip rental revenue they report, which buttresses their ability to go public. Nvidia not only benefits from any increase in the startups’ value as a shareholder—it also gets to increase its own revenue from the chips that the startups are buying. Talk about a win-win!

Nvidia is supposedly striking these deals at least partly to seed the cloud landscape with a greater array of companies, ensuring that it will be less dependent for its chip sales on the big cloud firms such as Amazon Web Services and Google Cloud. Those large tech firms are major Nvidia customers but have simultaneously developed their own chips to compete with Nvidia’s. It makes sense for Nvidia to support potential customers. But it could limit that support to investments—why is it also renting back its own chips from these companies? According to our story today, Nvidia’s own researchers will use the chips it is renting from Lambda. Surely there’s a simpler way for Nvidia to arrange for its staff to use its own product than selling chips to a third party and renting them back.

At the very least, Nvidia should disclose more about these arrangements. For instance, how much of its revenue is coming from companies in which it has an interest? How is it treating that revenue—is it offset against the money it is spending to rent back the chips? Nvidia hardly needs to strike these deals to juice its own business or to make what’s surely a trivial amount of money on cloud startup investments. Demand for its AI chips is so great that it can barely keep up. But more transparency would be helpful for investors to understand what’s going on.

Is enterprise software firm Atlassian getting desperate to change the narrative? Like other software stocks, Atlassian’s has gotten beaten up a bit this year, as investors fret about how AI will affect the sector. On Thursday, though, Atlassian folks had something else to talk about. The company said it would spend $610 million in cash to buy The Browser Co., maker of an AI-centered web browser. 

Why would an enterprise software firm buy a browser, you might ask? Atlassian’s explanation is that existing web browsers are “unable to connect business processes, holding up work,” and it plans to ensure The Browser Co.’s browser is “optimized” for subscription software apps. Atlassian Product Chief Sanchan Saxena said on The Information’s TITV today that “knowledge workers are not watching two and a half hours of Instagram, YouTube” and instead need work apps better arranged than is now possible on their browsers.

Hmm. We’d bet quite a few “knowledge workers,” as Saxena calls white-collar employees, probably are spending much of their day on Instagram. We’d also bet it’s tougher than Atlassian thinks to persuade everyone to ditch their existing browsers. 

Atlassian is probably best known for Jira, a tool workers can use to collaborate on projects. But it has various other services aimed at making it easier for workers to use their various work apps, including Rovo, its AI search tool, which has chat capabilities. It also has Confluence, a workspace meant to “get everyone on the same page.” Will adding a browser to that mix do much for its business? Investors certainly don’t seem to think so: The stock dropped 2.6% on Thursday. So far this year it is down 31%. 

• Google CEO Sundar Pichai and IBM CEO Arvind Krishna appeared alongside First Lady Melania Trump at a White House event Thursday focused on using AI in education.

• JetBlue and Amazon have struck a deal for the airline to use Amazon’s Project Kuiper still-to-launch satellite internet service to power the Wi-Fi on some of the air carrier’s flights, the companies said Thursday, marking the first agreement between Project Kuiper and an airline.

• Broadcom said Thursday that its revenue from designing artificial intelligence chips and related networking equipment rose 63% in the fiscal quarter that ended Aug. 3 to $5.2 billion from the same period last year, beating its earlier projection of $4.4 billion in the quarter. 

• Crypto treasury stocks dropped after The Information reported Thursday that Nasdaq is stepping up its scrutiny of companies that plan to raise capital to buy and hoard crypto.

Check out today's episode of TITV in which we talk about Rogo's aspirations to automate Wall Street work with AI with its new spreadsheet agent acquisition.

Introducing: Applied AI. This new newsletter explores how businesses and leaders are using AI to innovate, improve efficiency, and foster collaboration. Stay ahead with insights and stories on the transformative power of AI. Sign up here.

New From Our Reporters

Exclusive

Nasdaq Steps Up Scrutiny of Companies Loading Up on Crypto

By Yueqi Yang


Exclusive

Elon Musk’s X Money Plans Stalled by Regulators, Staff Turnover

By Theo Wayt


Exclusive

Nvidia to Pay $1.5 Billion to Rent Back Its Own Chips From Cloud Startup

By Natasha Mascarenhas and Anissa Gardizy


Applied AI

Salesforce CEO Inadvertently Stokes AI ‘Crisis’ Narrative

By Amir Efrati

Upcoming Events

Tuesday, September 30 — AI Agenda Live NYC: The Next Wave

Don’t miss AI Agenda Live NYC — breakthrough tech, bold ideas, and the AI shifts redefining our world. Ticket prices increase September 8th!

More details


Tuesday, October 28 – Wednesday, October 29 — The Information’s 2025 WTF Summit

Reserve your spot for The Information’s WTF 2025 Summit. With AI reshaping business, volatile markets, and rising political uncertainty, the boldest women are coming together to lead through change. Ticket prices increase September 5th.

More details

What We’re Reading

U.S. Vows to Pursue Google Breakup Despite Setback


The Message for Big Tech From Google Ruling

Opportunities

Group subscriptions

Empower your teams to stay ahead of market trends with the most trusted tech journalism.

Learn more


Brand partnerships

Reach The Information’s influential audience with your message.

Connect with our team

About The Briefing

Get smarter about the most important stories in tech, media and finance by following Silicon Valley’s most-read executive newsletter.

Read the archives

Follow us
X
LinkedIn
Facebook