! The S•W•I•P•E•S Email !

Friday, September 5th, 2025 ​​​​
​SwipeFile.com​​​: Inspiration for your marketing.
​​​CopywritingCourse.com​​​: Get good at selling your stuff.
​​​GoHighLevel​​​: Capture, nurture, and close leads.

Swipe:

I've written ~900 blurbs for this newsletter (150 issues with 6 sections each). Here's the hardest to easiest things about writing all these:

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Hardest - Coming up with ideas and concepts:

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Medium - Actually writing the posts:

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Easiest - Publishing the posts:

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A question for you:
What is the hardest part about putting out newsletters and content for YOU??

A.) Coming up with ideas.
​B.) Writing out the content.
​C.) Publishing across different platforms.
​D.) Other?

Reply and let me know! All replies are anonymous.

I reply to every reply:

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Wisdom:

Are you trying to write copy for EVERYONE?

Then you're writing for NO ONE.

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Great writing generally speaks to one person directly.

It solves THEIR specific problem. For example:

AppSumo's "Marketing Agency Matt": This is a guy who runs a marketing agency and needs to buy lots of software tools.

Nike’s “Serena” persona: Phil Knight described the brand’s ideal customer as a serious young athlete kind of like Serena Williams

HubSpot’s “Marketing Mary”: The company created a fictional marketer at a big company to guide product decisions.

Airbnb’s “Budget Traveler Amy”: They framed their core user as someone who wanted a cheap, authentic alternative to a hotel while traveling.

Slack’s “Stressed Team Manager”: Stewart Butterfield pictured a frazzled team lead drowning in email chains and built Slack as the fix.

IKEA’s “Young Couple in Small Apartment”: Ingvar Kamprad defined his customer as a young couple furnishing a small space cheaply but stylishly.

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Who is YOUR ideal customer??

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Interesting:

This shows a list with a scientific assessment of how well AI can do a certain profession.

The higher the "Coverage" the easier AI can do the job:

The professions listed here (starting at the top) will be the ones most impacted by AI.

For example, interpreters and translators - this is something that AI has gotten really, really good at in recent years.

And in fact, on Google Hangouts, you can even do live translations right on the call and speak perfectly to a person that doesn't even speak your language, and you can both understand each other. That already exists, so interpreters and translators will be deeply impacted in a few years.

On the plus side, humanity will get 100x cheaper cost for translation.

It will become nearly free, and so fast it's real-time.

So while there will be a short-term loss of some jobs, there will be longterm gains in productivity by eliminating language barriers in the world.

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Picture:

Sometimes I gotta chop down some tree branches at my house, and I have a 6" pole saw for that:

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.....but the other day I had some way more heavy-duty-tree-clearing to do so I had to bust out some bigger tools