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Dear Franek,
WTTC is delighted to introduce you to Together in Travel - a platform built for small and medium-sized enterprises in the Travel & Tourism sector. Explore this special edition of The Check-In newsletter for a taste of what we share with our Together in Travel subscribers.
It's free to subscribe to join Together in Travel which you can do below.
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In the ever-evolving world of Travel & Tourism, small businesses must stay agile to thrive. This edition, we bring you practical strategies to flourish year-round. First, season-proofing your business is essential, whether it is by diversifying your offerings, tapping into local events during off-peak months, or attracting niche markets. Second, we dive into the world of crowdfunding, a game-changer for SMEs. Learn how to craft a compelling pitch, select the right platform, and turn your customers into passionate investors. Lastly, discover how small tweaks to your offerings, from clear accessibility information to inclusive experiences for travellers of all ages and abilities, can unlock new customer segments and build lasting loyalty. These insights are designed to help you future-proof your business and create a meaningful impact.
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How SMEs can season-proof
their business |
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Don’t let the seasons dictate your success. For small and medium enterprises (SMEs) in the Travel & Tourism sector, seasonality can feel like an unavoidable challenge. Peaks and troughs in demand not only impact revenue but also operational efficiency, making long-term planning difficult. However, with creativity and strategic foresight,
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SMEs can transform these
fluctuations into opportunities for sustainable tourism growth and steady profitability. Here’s how SMEs can thrive year-round by adopting dynamic growth strategies, offering solutions for every season, and staying relevant to diverse traveller demographics.
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Crowdfunding secrets every
SME should know |
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What do you do when passion, creativity, and a brilliant idea are not enough to secure financing? For small and medium-sized enterprises (SMEs) in the Travel & Tourism sector, this is an all-too-familiar struggle. As traditional funding avenues tighten, a new beacon of hope has emerged—crowdfunding.
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Gone are the days when an ambitious travel project had to depend solely on banks or venture capital. Today, funding alternatives like crowdfunding are empowering entrepreneurs to bring their visions to life with the help of a supportive global community. But how does crowdfunding fit into the dynamic travel economy, and why is it such a game-changer for SMEs? |
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How small businesses can make
travel accessible to all |
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The concept of inclusive tourism is gaining momentum as the travel sector increasingly recognises the importance of making travel accessible to everyone, regardless of physical abilities, age, or other diverse needs. For Small and Medium-sized Enterprises (SMEs), embracing accessibility and
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inclusivity is not only a moral imperative but also a significant business opportunity. As the demand for accessible tourism for SMEs grows, those who prioritise inclusive travel practices for small businesses are positioning themselves to tap into a larger, more diverse market.
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