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Sunday Morning Roundup: Most Read Stories of Last Week (in case you missed)
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ETBrandEquity Newsletter | Sunday, September 7, 2025

Daily Newsletter
Most Read News of the Week
Quiet marketing: Why sometimes saying nothing sells the most
God's own festival: Why Onam rakes in the moolah for brands
Does India's TRP ecosystem need a reset?
How AI runs India's quick commerce
Kumar Mangalam Birla eyes big play in Indian fashion with two-entity strategy
The dawn of the "Godlike" enterprise: How AI is redefining business strategy
Why brands should avoid the safe middle
Festival shopping trends: A tale of shopper optimism, caution and celebration
Breaking Silos, Accelerating Growth: MarTech+ Summit returns with its 7th edition
ET MarTech+ Awards 2025: UltraTech, Mindshare India, MoEngage take the spotlight
An open secret
DigiPlus Fest '25: Nothing's playbook for transparency
Are AI chatbots lying to you? Princeton study reveals how they sacrifice truth for user satisfaction
Kartik Aaryan on brands, belief and being seen
DigiPlus Fest '25: Redefining CX in a phygital world
Print still drives revenues but events and digital are growing fast: Avarna Jain
MPL to slash local workforce as real-money gaming ban wipes out India biz
How Big Tech is faring against US antitrust lawsuits
Kraft Heinz to split a decade after megafood merger
Fashion retailer Zalando loses key EU court battle over online content rules

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