|
Google could face adtech break-up | Brighton local TV licence renewed
And (breaking news): Reach has announced another massive round of editorial redundancies
|
| |||||||||||||||
Welcome to your daily Press Gazette media briefing on Monday, 8 September, supported today by Opinary - the audience engagement platform behind the polls you've seen on The Times, FT, Daily Mail and other leading publishers. Here, Opinary shares the secrets behind crafting great polls that activate your audience and keep retention rates high.
 |
Google may be forced to sell off one or more of its adtech platforms after a competition ruling from the European Commission.
For publishers this could mean an end to anti-competitive practices that some believe have cost them billions over the last decade.
Google dominates the world of publisher ad tech and is also a major way marketers buy online advertising.
It is a world where Google is both publisher and gamekeeper and also controls access to the forest.
The EC has ruled that Google must stop favouring its own products and thereby unfairly taking money out of the pockets of other players in the market (including publishers).
Google dominates the UK advertising market, accounting for nearly half of every pound spent. So if the EC is able to follow through, the consequences of this ruling could be dramatic.
However, Donald Trump will likely have something to say first and could tie protection for Google into ongoing defence and trade arrangements.
Today, we also report on a local broadcast news success story. Latest TV in Brighton has become the first of the original 19 UK local TV franchises to be renewed 11 years after launch.
Most of the other original local TV franchises have either closed or changed hands since launch.
Commercial ties with China, cheap-to-air classic movies and a substantial training business have helped keep Latest TV going.
But local news and documentaries remain at its heart.
Breaking news: Reach has announced another huge wave of editorial redundancies with 320 jobs being cut and another 135 being created. Check out www.pressgazettte.co.uk for the full story today.
From our sponsor
 |
How to ask the right questions to your audience
Publishers like The Financial Times, The Times of London, and Yahoo! UK have shown that polls aren’t tacky widgets that disrupt reading - they can spark real conversations, engage readers and support retention, without compromising journalistic standards.
Opinary helps publishers start those conversations. After running millions of polls across hundreds of newsrooms, their editorial team broke down what actually works into ten simple rules for asking the right question.
On Press Gazette
 |
Publishers welcome EU move to break up Google adtech monopoly
Google fined £2.5bn for abusing its monopoly role in publisher adtech.
Brighton’s Latest TV is first local franchise to get licence renewed
Latest TV was among the first new local news stations launched in 2014.