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SEPTEMBER 8, 2025 |
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Key stat: Social media (27%) and streaming video (25%) have the highest percentage of time spent on gaming-related content, per May 2025 data from Bain & Company. |
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Beyond the chart: |
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Video games are the top media category that US children and teens discuss with friends “all the time” (36%), according to December 2024 data from National Research Group and Young Storytellers.
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51% of teens have played Roblox in the past month, up from 26% in 2021, according to a July GWI report. |
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Use this chart: Marketers can use this chart to approach gaming as a social and cross-channel category by thinking beyond in-game ads when reaching these consumers. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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