Sept. 8, 2025
| Today’s news and insights for marketing leaders
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As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.
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Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.
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The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.
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Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity and relevance, while instantly conveying a brand’s purpose, closing the divide between its domain name and identity.
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Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.
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Join us to get ahead of shrinking attention. Sink into big ideas — like trust generation, visibility, and precision — to understand increasingly complex buyers.
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