Lavazza served free coffee, foam art, and full-on tournament energy.Lavazza served free coffee, foam art, and full-on tournament energy.
Inverse Daily
Inside The Event Where Coffee Culture Met US Open Energy
Presented by Lavazza
Inside The Event Where Coffee Culture Met US Open Energy

Lavazza isn’t just the official coffee of the US Open — it’s the brand that just transformed Casa Magazines into a tennis-charged café experience. Guests sipped free coffee topped with custom-printed foam (logos, selfies, you name it), posed at a photo op designed for content, and took in chrome coffee displays and bold visuals. Locals and fans alike joined the rally, creating a scene that mirrored the excitement of the tournament itself. The result? A coffee-inspired reminder that sport and culture can collide beautifully.

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