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Sept. 8, 2025
| This week’s agencies news and insights for marketing leaders
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NOTE FROM THE EDITOR
Don’t miss your chance: Be sure to join Marketing Dive on Sept. 10 at 12 p.m. ET. for our virtual event, “A look at 2025’s holiday shopping season,” to hear from a panel of industry leaders about what brands can expect this season.
A number of key topics will be discussed during the event, including what the latest shopping trends are and how macroeconomic tensions have impacted consumer sentiment. The event will be co-hosted by our expert journalists across Marketing Dive, Retail Dive and Supply Chain Dive and is free to attend.
Those interested in attending can register using this link. Don’t forget, the event is completely free to attend — be sure to share the link with colleagues who may also be interested in attending.
As always, thanks for reading.
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Jessica Hammers
Editor, Marketing Dive
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Q&A
Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.
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While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.
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Deep Dive
Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.
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Find your way back to buyers in the new zero-click reality. Join experts to learn how to successfully fill the confidence gaps AI leaves behind.
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PG One, Publicis Groupe’s bespoke unit for P&G, is behind the tear-jerking campaign, with creative spearheaded by Saatchi & Saatchi New York.
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The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and encourage young athletes.
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CMO Scott Johnson explains how the sister chains built on a brand platform created by Partners + Napier via a partnership with rapper GloRilla.
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Created with Crispin, “Let Us Surprise You” celebrates the in-store experience, as the shoe retailer does 70% of its business in person.
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