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SEPTEMBER 9, 2025 |
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Key stat: 40% of US adults say most or some of the health information on TikTok is trustworthy—the highest rating among major platforms, according to July data from KFF. |
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Beyond the chart: |
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The majority of US adults don’t trust the health information coming from the government, including Congress, President Donald Trump, and Health and Human Services Secretary Robert F. Kennedy Jr., per a June 2025 survey from Ipsos and Axios.
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Instead, consumers are turning to online sources like social media and AI search—14% of US adults use AI to research healthcare questions and 11% use it to navigate healthcare in general, according to April 2025 data from Menlo Ventures. |
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Use this chart: Health brands can’t ignore social platforms, but trust is fragile. Partner with credible creators on TikTok and YouTube where trust is relatively higher and don’t overlook AI-driven search tools. Blending social strategies with AI search optimization ensures your content is discoverable where people actually start their health journeys. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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