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SEPTEMBER 9, 2025 |
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Bazooka Brands, maker of Bazooka Bubble Gum, is introducing a limited-edition collector comic series featuring 12 all-star athletes. Which of the following will not be featured in the series? |
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A) Adam Henrique (Edmonton Oilers) B) Travis Kelce (Kansas City Chiefs) C) Freddie Freeman (LA Dodgers) D) Deja Kelly (WNBA) |
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TOP STORY |
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Today, Apple is expected to unveil the new iPhone 17 lineup—including a rumored ultrathin iPhone—Apple Watch Series 11, and an assortment of accessories and peripherals. The company’s objective at its “Awe Dropping” event is to display the scope and benefits of its hardware, services, and subscriptions ecosystem. |
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Why it matters: With platforms, hardware, and design under its command, but the unpredictable AI landscape out of its hands, Apple is determined to capture consumer excitement and keep momentum rolling, regardless of the shifting tides in AI. |
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IN THE NEWS |
An AI-generated influencer ad is the latest test of consumer sentiment. Vodafone claimed it was “testing different styles of advertising” by incorporating AI into its campaign. Read online |
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Other headlines: |
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As Google faces global heat, PubMatic sues over ad tech abuse. Ad tech company PubMatic filed a lawsuit Monday against Google for alleged anticompetitive and monopolistic actions in the digital advertising ecosystem. Read online
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How AI is reshaping marketing—and redefining its entry-level roles. Agencies and brands are embracing the efficiency and cost savings of AI—but at the risk of cutting the very pipeline that feeds future leadership. Read online
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Peacock looks to Walmart+, Prime to expand its audience. Walmart has been stepping up its effort to compete with Amazon, which itself offers a number of streaming services through Amazon Prime. Read online | | | |
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ANALYSIS |
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This year, Amazon extended its July Prime Day event from two to four days, giving consumers more time to shop, brands more opportunities to advertise, and Amazon more time to generate sales. |
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Despite reports of a sluggish start, Amazon declared it the “biggest Prime Day event ever.” |
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PODCAST |
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On today’s episode, we discuss the new ESPN app, if it can become the “default home” of sports, and sports rights in the future. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram.
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