Hi there,

Over 70% of marketers say evaluating creative has become more important, but only about half connect quality to performance with reliable metrics, according to a new survey from EMARKETER and TripleLift. That’s a major blind spot in today’s data-driven world.

Our new survey report reveals what brand and agency marketers are thinking about measurement, attribution, and the role of AI in creative workflows. Download it today to see what tools and tactics are driving better digital creative performance.

Best,
Arielle Feger
Senior Analyst, Media Content
EMARKETER

Created in partnership with TripleLift