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CES 2026 showcased a shift toward smarter, more tangible technology, where AI moves off the screen and into robots, vehicles and everyday hardware, supported by powerful chips. The show also pointed to what’s next in displays, connectivity and home tech, with a focus on practical living.
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AI is reshaping how shoppers search, compare, and decide. Based on insights from 2,082 U.S. consumers, this report explains what modern discovery looks like and what retailers need in place to stay visible. Access report.
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Microsoft is reportedly planning to introduce an ad-supported tier for Xbox Cloud Gaming, allowing non-subscribers to access the service by watching ads. This move would open Microsoft's gaming ecosystem to a broader audience and provide brands with new advertising opportunities. The ads are expected to include unskippable two-minute pre-roll videos.
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Missed a keynote or conference session? Visit CES.tech for all our videos on-demand, including behind-the-scenes content with our hosts.
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| From Blue Chips to Startups |
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| (NurPhoto/Getty Images) |
Netflix has raised its bid for Warner Bros. Discovery's studios and HBO Max streaming business, with an all-cash deal valued at $72 billion, replacing a cash-and-stock offer, with WBD shareholders expected to vote on the deal by April. Paramount Skydance continues to pursue its own all-cash hostile bid to acquire WBD, offering $77.9 billion.
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Explore the evolving landscape of creative and marketing roles with the 2026 Creatives On Call Salary Guide & Trend Report. Leverage expert insights and real-time benchmarks to refine your compensation strategy and stay ahead in talent acquisition. Get the guide now to equip your team with competitive pay knowledge.
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