The success of Hasbro’s Magic the Gathering collectable cards brand is widening the gap with its closest rival Mattel. Both companies released their full-year earnings last week, and Hasbro’s results showed a 14% increase in revenue year over year, while Mattel’s net sales declined 1%. In Q4, Magic showed its strength as a standout seller for the toymaker. While overall revenue grew 30% in the quarter and consumer products grew 7%, the Magic brand alone saw an 86% spike in sales growth, topping off 60% sales growth for the year. CEO Chris Cocks told shareholders the momentum is carrying over into 2026, with a mix of original intellectual property releases and series based on popular franchises such as Avatar: The Last Airbender, Teenage Mutant Ninja Turtles, and Marvel Super Heroes. The latter comes out of the company’s “longest-standing” brand partnership with the Walt Disney Company. “This balance of tentpole releases, premium offerings, and evergreen play reflects how the Magic system is designed to perform,” Cocks said. Keep reading here.—AV |