Hi there,

Zero-click searches are shrinking publisher traffic, even as AI platforms continue to rely on publishers for data, context, and credibility. That imbalance is putting real pressure on the open web—and on the ad ecosystem built around it.

Our new analyst report, “Digital Advertising Trends to Watch in 2026,” looks at how advertisers could be affected as premium inventory tightens, publisher economics strain, streaming habits shift, and AI-driven automation becomes harder to ignore.

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Compliments of Nielsen.