|
FEBRUARY 17, 2026 |
Commerce media has grown up. The question is no longer whether to invest. It's how to make that investment work harder. Join us for a live virtual summit Friday, March 20, for new forecasts, practical strategies, and measurement frameworks. Register now. | | | |
|
|
|
Despite the noise around agentic commerce, discovery isn’t fully automated. Consumers may encounter products through digital platforms, but they aren’t yet handing over curiosity or preference-setting to AI. |
“[Consumers aren’t asking AI,] ‘Tell me what I should be interested in,’” said Jordan Witmer, managing director of retail and commerce media at agency Salt XC, during a LinkedIn live event with Kiri Masters, writer and host of Retail Media Breakfast Club. “Discovery still happens in day-to-day life and across a lot of other media.” |
|
That’s why marketing continues to matter as discovery unfolds across platforms. “Marketing primes and drives discovery,” Witmer said. |
|
To complement their digital media strategies, brands are increasingly turning to experiential in-store retail media to reach consumers inside the physical store. But succeeding in-store requires a mindset shift that treats the physical aisle like a creative canvas, not just a point of sale. |
|
|
|
| | | |
|
|
|
Target this month will be among the first advertisers to test contextual ads in ChatGPT, according to a company blog post. |
|
Ads from Target and its Roundel retail media network brand partners will be clearly labeled, appear separately from the organic response, and won’t influence the answer itself. |
|
OpenAI will serve ads based on keywords in a user’s prompt to ensure relevance. For example, a query like, “What countertop appliances make everyday meals more convenient?” could trigger a clearly labeled ad for an air fryer from a pilot participant displayed alongside the response, not embedded within it. |
|
|
|
| | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
| | | |
