glp-1s
Novo gets more marketing firepower from Hims deal
Novo Nordisk and Hims & Hers announced yesterday they've reached a deal that, for now, appears to end their dispute around Hims’ sale of compounded versions of Novo’s obesity drug Wegovy.
Novo is dropping a lawsuit alleging that claims Hims infringed on a patent for its Wegovy products. Meanwhile, Hims agreed to no longer advertise compounded GLP-1 products and will instead offer brand-name Wegovy on its website at cash prices, similar to other telehealth companies Novo partners with.
The deal is a big win for Novo's marketing efforts.
Technically, any patient, regardless of whether they use one of Novo’s telehealth partners, can buy Wegovy at cash prices, but telehealth partnerships allow Novo’s products to be advertised on more sites and get in front of more patients.
“We are hoping that Hims’ patients and then the way that they attract their own patients will lead into, of course, increased volume for our authentic products,” Novo CEO Mike Doustdar told me yesterday.
Experts have raised concerns that these tie-ups between pharma and telehealth companies will lead to overprescription of drugs from the drugmakers.
It's yet to be seen, though, how patients using Hims — one the most prominent firms in the compounding world — will actually start taking brand-name Wegovy.
The telehealth company said its existing patients will have the opportunity to transition to brand-name medicines “when determined clinically appropriate by their providers.” It will also continue to offer compounded GLP-1s “if a provider determines that a compounded product is clinically necessary.”
Novo said it reserves the right to refile its lawsuit in the future.
manufacturing
Catalent factory issues afflict another biotech
Incyte said the FDA rejected its medicine Zynyz as a treatment for metastatic non-small cell lung cancer due to issues with an Indiana manufacturing site operated by Catalent, which is owned by Novo Nordisk.
This is at least the third company that's gotten a rejection due to issues at the site, after Scholar Rock and Regeneron.
Incyte said the FDA rejection letter cited the regulatory compliance of the Catalent site as “the sole approvability issue,” and did not cite other any other concerns, including the drug's efficacy and safey data, according to a recent SEC filing.
Novo took over the plant in 2024 as part of its parent company's acquisition of Catalent. There have long been issues at the site preceding the deal — inspectors have noted extensive problems around cat hair, pests, bacteria, and equipment failures.