We're offering a 2-week trial of WrapPRO for $1. If you’ve been wanting to check out our full coverage, now’s the time. Greetings!Bari Weiss' first six months as editor-in-chief of CBS News has been rough, and now we have data to illustrate where things are going (see charts below). The latest sign comes from early Nielsen ratings that show the two flagship programs, "CBS Evening News" and "CBS Mornings," are trending toward new lows. As our Corbin Bolies reports, “Evening News” is on pace for its lowest ratings since October in both total viewers and the 25-54 age demographic, while “CBS Mornings” is on track to hit its lowest total-viewer numbers since October after a steady decline throughout the year’s first quarter. "Evening News" is a particularly good bellwether for Weiss' progress since she was the architect of its overhaul, enlisting Tony Dokoupil from the morning newscast and pouring resources into its revamp. The evening broadcast, which has faced criticism over Dokoupil’s coverage of the Trump administration, stands at 4.1 million viewers for March and 508,000 in the 25-54 demo, down from its January average (4.39 million/588,000) and February average (4.4 million/544,000). In the week ending March 13, Dokoupil’s total audience dipped below 4 million for the first time, though it topped that number last week. The changes indicate Weiss and Paramount CEO David Ellison’s strategy of reorienting the network toward centrist audiences has not found new viewers. Ellison spent $150 million in October to purchase her anti-woke site, the Free Press, and bring her aboard to shake up the historic news outlet. Since then, Weiss’ tenure has been rocked by staff departures, layoffs and accusations from inside and outside the network of a politicized editorial shift. There's also the longer term impact to consider, with Paramount's looming takeover of Warner Bros. Discovery raising the question of whether Ellison will expand Weiss' news empire to cover WBD's CNN. If I were a journalist at CNN, I'd be worried. Roger Cheng Before we move on, be sure to follow me on my socials linked below for the latest updates. DMs are open for tips.    
Weiss put a lot of energy into revamping "CBS Evening News," adding an on-air graphics revamp, a national tour and Dokoupil’s vow to dismiss “the analysis of academics or elites” and be “more accountable and more transparent” than “Evening News” stalwart Walter Cronkite — a promise that drew harsh criticism from other journalists... 
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