We're offering a 2-week trial of WrapPRO for $1. If you’ve been wanting to check out our full coverage, now’s the time. Greetings!Clipping — cutting out a short video clip from a longer YouTube or podcast video to share on TikTok, YouTube Shorts or Instagram Reels — has quickly become a big business with an ecosystem that has supercharged formalized payouts to amateur editors who create viral content. As Kayla Cobb explains, clipping has become a key strategy for creators looking for instant viral recognition, with these short clips reaching far more people than any of their single video or podcast episodes could alone. You're far more likely to scroll through one of these short minute-long clips highlighting a particularly explosive moment than sit through an hour-long discussion before getting to the "good part." Clipping, the Los Angeles startup founded by Anthony Fujiwara, pays editors anywhere from $300 to $1,500 for every 1 million views a clip gets. The company boasted having over 23,300 editors in its roster late last year. Whop, the creator-focused online business space, says it has millions of clippers that have helped the company and its clients cumulatively generate $1.5 billion in sales. It’s such a popular practice that some creators have launched their own clipping companies. MrBeast (472 million YouTube subscribers) started Vyro last October, and Airrack (18.2 million YouTube subscribers) launched ClipFarm last August, a clipping agency in partnership with Whop. To see the impact clipping has had, just look at Clavicular, a 19-year-old creator who's become the face of a trend called looksmaxxing, where young men maximize their physical appearance, sometimes through extreme measures. At the beginning of the year, you probably hadn't heard of him. Fast forward three months and countless social media clips, and he's seemingly everywhere, scoring profiles in the New York Times and GQ, walking the runway during New York Fashion Week, inspiring waves of thinkpieces and getting lampooned by “Saturday Night Live.” As Cobb writes, this isn't a fluke, but an example of how Clavicular benefited from a very intentional strategy that catapulted him into the mainstream. Roger Cheng Before we move on, be sure to follow me on my socials linked below for the latest updates. DMs are open for tips.    
Clipping is as easy as taking a minute-long snippet of a piece of content and sharing it on one of the three major short-form video platforms... 
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