New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to...

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Monday, March 30, 2026

Kantar

What happens to your brand when LLMs become the gatekeepers?

Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why?
LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth. In this expert roundtable, Kantar leaders discuss how LLMs are reshaping brand discovery.

Social Media Today

Meta updates its Threads Marketing API

New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms.

Search Engine Roundtable

Google Ads Expanding Loyalty Program

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.

Search Engine Roundtable

Daily Search Forum Recap: March 27, 2026

Here is a recap of what happened in the search forums today...

Adweek

Bob Schmetterer, Former Chairman and CEO of the Company That Became Havas Worldwide, Dies

Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring […]

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Seth Godin Marketing

Long odds and unseen differences

“The odds of winning the lottery are the same whether you buy a ticket or not.” This seems nonsensical at first. Obviously, there are lottery winners. Therefore, the odds aren’t the same.

Adweek

These 9 Shoptalk Conversations Are Shaping Commerce’s Future

Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.

CMSWire

Marketing Influence Is Real — But Your Reporting Isn’t Showing It

When six touchpoints move a deal forward and none get credit, marketing becomes invisible by design.Continue reading...

CMSWire

The 5-Step Martech Reality Check for Marketing Leaders

Cut through vendor hype and evaluate tools based on data connectivity, use cases and decision speed.Continue reading...

Harvard Business Review

How American Companies Can Retain Trust Overseas

Harvard Business School professor Sandra Sucher tells HBR: “This is the time to take action to move the needle.”

Chief Marketer

How Cîroc is Tailoring its Athletic Club Platform to Tap into Pickleball, Dance and More

With the news cycle in flux and doomscrolling becoming a daily norm, leisure isn’t necessarily top of mind for consumers, but Cîroc is looking to change that with the Cîroc Athletic Club.

Digiday

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six holding …