It’s thinking you need to spend $10,000 on an ice bath or a sauna to feel good.
Don’t get me wrong. Hot, cold, recovery… it’s genuinely changed how I feel day to day.
But the price tags? They’ve got completely out of hand.
When I started The Pod Company, it was because I’d experienced the benefits firsthand (better energy, clearer head, stronger workouts) but I couldn’t believe how inaccessible it all was for most people.
So we built a range of products that brings proper, effective wellness into your home. Without the ridiculous cost.
Right now, that looks like: