Hi there,

How is AI changing programmatic advertising?

• Generative search is rerouting web referral traffic.
• Low-quality AI-generated content is pushing advertisers into private marketplaces.
• Developing agentic buying standards are changing campaign creation and measurement.

Dive into the data on where programmatic is headed next in an exclusive EMARKETER analyst report, “Programmatic Advertising Forecast and Trends H1 2026.”

GET THE REPORT

Cheers,
EMARKETER

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