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APRIL 20, 2026 |
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In this edition: |
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TOP STORY |
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This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026. |
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IN THE NEWS |
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Netflix expands ad ambitions with Amazon deal and vertical video. Starting in Q2, US advertisers buying Netflix inventory through Amazon DSP will gain access to Amazon Audiences for campaign targeting, using segments derived from Amazon users’ browsing, shopping, and streaming activity. |
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OpenAI gives ChatGPT ads a performance marketing boost. OpenAI will start pricing select ChatGPT ads based on clicks rather than impressions, according to an agency executive cited by The Information. |
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Disney puts a $10 million price tag on Super Bowl ads. Disney is asking brands to pay $10 million for 30-second Super Bowl LXI commercials, per Variety—and advertisers are already pushing back. |
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ANALYSIS |
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Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand. |
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"We're talking about a population that has so much time on their hands and is very heavily invested in the culture," said our analyst Paola Flores-Marquez on a recent "Behind the Numbers" episode. |
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PODCAST |
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We discuss how AI content is showing up on YouTube, how AI impacts brand safety, and what marketers can do as AI impacts their ad visibility. | | |
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QUIZ |
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True or false? Half of US employees are learning AI skills outside of work. |
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