When you used Google a few years ago you used to search with broad terms.

Now when you use Google you type in sentences.

This has changed how keyword research and SEO fundamentally work.

Between AI search, ChatGPT, and Google’s AI Overviews, people rarely search for 2 or 3 word search terms. Searchers are very specific and, in many cases, type in a sentence or at least 7 to 11 words per search query.

Chasing “high-volume” keywords isn’t as effective as it used to be. Search volume is still useful as directional data, but it shouldn’t be the primary factor we rely on—especially as many of those terms no longer drive the volume they once did.

To adapt your keyword research for today’s world, follow these steps.

Or, if you need help with your keyword strategy…

​Book a discovery call with an expert from my team.

Cheers,

Neil Patel

P.S. Most companies focus on volume, but the real money is in intent. If you need help discovering true keyword intent, let’s talk!