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The 64-Million-View Difference: Body Language and Presence
Your body isn't separate from your presentation, it's part of how you persuade.
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Welcome to the fifteenth lesson of The Persuasive Presenter course. As always, there’s a quick video introduction followed by a deeper dive in text.
Watch, read, and let me know what you think in the comments.
Simon Sinek’s TED talk didn’t go viral because of superior content. Fields Wicker-Miurin’s presentation was just as clear and compelling.
The difference, according to Vanessa Van Edwards’ studies on TED Talks, was body language, specifically hand gestures. Sinek used 465. Wicker-Miurin used 272.
That 70% increase in hand gestures correlated with a 4,200% increase in views.
We’re not talking about a “performance hack.” It’s about a fundamental truth of human communication, that your body language shapes how people perceive you and whether they stay engaged with what you’re saying.
You can have brilliant content delivered with a monotone voice and stiff, locked-down body language… and people will tune out.
Or you can have good content delivered with an open posture, expressive gestures, and purposeful movement… and people will lean in.
Your body is part of the message itself...
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