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The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news.

For now, the subscription publisher is experimenting with agent‑readable versions of content that already sits outside its paywall — chiefly marketing copy and B2B sales material — and restructuring those surfaces for AI answer engines.

OTHER THINGS TO KNOW

• There’s more information than ever. We separate the signal from the noise, so you know what to act on. Subscribe to Digiday+. 
• While in-stream remains highly effective for storytelling and scale within premium content environments, native formats can engage audiences at the exact moment of decision, when viewers are actively choosing what to watch. Partner insights from Nexxen.
• The brands getting accessibility right on AI-built sites realize that it isn’t a compliance checkbox sitting outside the marketing function. It’s a conversion problem, a retention problem and, increasingly, a legal problem. Partner insights from AudioEye.

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PARTNER INSIGHTS FROM ADJUST

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