Digiday Daily

May 27, 2026

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OpenAI is reportedly heading toward a public market debut as early as September — a listing that could value the company at around $1 trillion. Right now though, it’s still learning how to be an ads business.

Just 15 weeks into its ChatGPT ad pilot and the platform is already dealing with many of the tensions that have defined every major digital ad platform before it: scale versus safety, automation versus control and advertiser expectations versus product reality.

TOP STORY

Marketing on Platforms

In Graphic Detail: Why OpenAI’s ad business is still a work in progress

As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.

OTHER THINGS TO KNOW

There’s more information than ever. We separate the signal from the noise, so you know what to act on. Get 35% off a full year of Digiday+. Offer ends May 29.
The winning move for advertisers isn’t to chase every new rights deal; it’s to find platforms, formats and buying methods that can aggregate across them. Partner insights from DIRECTV Advertising.
Even with the biggest FIFA men’s World Cup in history rapidly approaching and modern sports fans continually demonstrating their digital savviness, the success of so many brands’ campaigns still relies on outdated strategies and technology. Partner insights from Sportradar.

A MESSAGE FROM TATARI

How Tatari shows marketers the impact of their TV ads

TV that performs like digital isn’t new. It’s what Tatari has always done: CAC, ROAS, site visits, Amazon purchases, halo lift on paid social and search, and incrementality. All in near real time, with the same accountability marketers expect from digital. Ready to hold TV to the same standard as every other channel?

How Tatari measures TV

MEDIA & PLATFORMS

Member exclusive

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

PARTNER INSIGHTS FROM SEEDTAG

Together, identity and contextual data offer a more complete view of inventory

First-party data provides a valuable view of known audiences, while contextual signals provide a real-time understanding of what those audiences are doing and why.

PARTNER INSIGHTS FROM ADJUST

How mobile gaming companies are navigating measurement migrations

Measurement platforms have always been foundational to app marketing and growth success. But as complexity has grown and signal loss persisted, the underlying infrastructure has taken on greater strategic importance.

MARKETING

Strategizing for the Future