Digiday Daily

May 29, 2026

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Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG).

The Washington Post, Associated Press (AP), People Inc., and USA Today Network are among the 17 publishers that have signed on to use it.

TOP STORY

AI Revenue Generation

Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform

Publishers are starting to make meaningful AI licensing deals via Snowflake’s RAG pipe, with some securing several six-figure deals with financial institutions.

OTHER THINGS TO KNOW

Join us in NYC on July 15 for Digiday’s CTV Advertising Strategies, hear how top brand and agency executives are navigating the opportunities and challenges in today’s streaming ad market and what they say it will take for streaming to overtake the TV once and for all. Pass prices rise after June 2.
The agentic era is moving quickly — from concept to live campaigns in record time. Publishers who are agent-ready gain a competitive edge with more RFPs, more direct business wins and higher CPMs. Partner insights from Optable.
Increasingly, viewers turn on their TVs without a fixed plan. Nielsen estimates that viewers spend as long as 10.5 minutes browsing on the home screen before they decide what to watch. Partner insights from Nexxen.

A MESSAGE FROM TATARI

Why brands maxed out on paid social turned to TV

Brands such as Chime, Saatva and Lively were seeing CPMs rising and efficiency dropping on paid social. These brands and others hit that wall and scaled past it with TV. Tatari gives them direct access to premium TV inventory and the digital-style measurement to prove every dollar is working.

See how they scaled

MARKETING

Member exclusive

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

PARTNER INSIGHTS FROM DIRECTV ADVERTISING

Following the fan is key to navigating sports fragmentation

The winning move for advertisers isn’t to chase every new rights deal; it’s to find platforms, formats and buying methods that can aggregate across them.

MEDIA & PLATFORMS

Marketing on Platforms

OpenAI turns on cost-per-action ads inside ChatGPT

Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.

The Business of AI

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.

PARTNER INSIGHTS FROM SHEERID

Why loyalty data is key to lifecycle marketing